Retail has been a scary place for the last year. Brick and mortar locations were hit particularly hard by lockdown restrictions. Harrods saw 80,000 visitors in an average day before the pandemic. That number soon dropped to 4,500 visitors, a 95% reduction in footfall. This made a huge impact on their revenue, which fell further …
Investing in an online engagement solution – lead generation and ROI
Investing in an online engagement solution is a critical path to increased ROI for retailers and manufacturers in the interior design industry. The importance of online engagement is becoming more and more obvious, as many brick and mortar retail locations struggle with the impact of a global pandemic, combined with …
The virtual showroom – The new normal of customer engagement
The virtual showroom is more than ever a critical game-changer in the world of online customer engagement. With the global events of the past months producing long-lasting effects upon the daily habits of consumers, online shopping and web traffic have surged as a result. While the millennial generation has always …
The omni-channel consumer – Engaging the millennial generation
Engaging the millennial generation is a relatively new goal for both manufacturers and retailers in the home remodeling industry. The new generation of home-buyers has been labelled by many different terms. You may think of them as solely digitally focused shoppers, preferring online retail to brick-and-mortar. You might see them …
Designing Remotely – Five Essential Tips
In light of current events, we’ve felt the need to reach out and give some useful advice for designing remotely. Offices are closing and social distancing is preventing us from many of the usual methods of conducting business. With a primary focus on safety and in keeping with the guidelines set by trusted and reputable health …
How to Create a Mood Board – 5 Inspiring Tips
Mood boards are a highly effective tool for expressing your creative concepts. They help establish a connection between you and the client through a mutual understanding of taste. You have a vision, and your client wants to see it. Knowing how to create a mood board will help you translate that …
Omni-Channel Retail Solutions for Home Furnishing Providers
Retailers need to adapt to a new breed of customers who want the convenience of shopping from anywhere. Millennials are omni-channel shoppers…
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Press Release – Porta Selects 2020 Ideal Spaces for Online Room Planning
German furniture retailer partners with 2020 to provide consumers the leading online space planning solutionModern retailer websites need to stimulate, inspire and provide solutions without neglecting the foundations, such as correct price and product information. Since October, the Porta Group has taken the next step on its way to become …