Pinterest for Interior Designers: How to Promote Your Business

Pinterest for interior designers is a no-brainer. It’s where homeowners do research to get inspired and save ideas about projects they want to undertake. Essentially, it’s where your future clients are, and it’s where you should be, too.

There are roughly 454M monthly active users on Pinterest. Even if you reach a tiny percentage of those users and successfully direct them to your website, it will make all your efforts worth it. Because out of the (potentially) hundreds of pageviews, a handful are bound to convert.

Read on to find out how to use Pinterest to promote your interior design business and gain more leads.

Pinterest for interior designers: 8 easy steps

1. Create/switch to a business account

If you already have a regular Pinterest account for your business, switch to a business account immediately. If not, you can go ahead and create one to get started on your journey. A Pinterest business account gives you tools that a personal account doesn’t, such as detailed analytics, advertising options, pin optimization, and more.

2. Pin your work

The whole point of Pinterest for interior designers is to showcase – and therefore promote – your own work. Photographs of your completed work, realistic 3D renderings you’ve created using interior design software, and even beautiful mood boards you've orchestrated are all welcome. Just remember to ALWAYS link the images to your website so whoever clicks on them will be directed to the right place.

Here’s a step-by-step guide on how to build a pin on Pinterest.

3. Use proper image size & quality

Pinterest uses vertical space, never horizontal. The optimal size for a pin is 1000 x 1500 pixels, or any 2:3 aspect ratio (for example 600 x 900, 1200 x 1800, or 2000 x 3000). If you don’t use that ratio, your image might get truncated. You also have to make sure that the images you’re uploading are high quality, because prospects won’t be impressed with blurry or pixelated photos.

Tip: Use Canva to prepare your pins. They’ve got specific Pinterest templates that will make things a lot easier for you.

4. Share blog content

Got a blog? Amazing! Pinterest is the perfect place to share your blog posts about interior design. You’ll have to include the title of your blog (or a shortened version of it) directly on your image. Make sure you choose a font that is legible and that is on-brand with your business. Here’s a collection of Canva templates to get you started.

Tip: Use a legible font when you overlay text on your pin image (usually the title of your blog post).

5. SEO optimize your pins

Pinterest is not a social media platform per se – it is a visual search engine. And like any search engine, it uses keywords to understand and properly categorize material that is being published on its platform. Make sure you use the right keywords in the title of your pins, in the description, and in the hashtags you use.

Note: You can check out our article on SEO for interior designers if you want to learn how to optimize your entire business website.

6. Consider promoting your pins

If you want your pins to reach more people, you can always look into paid ads. Proper targeting might help you capture more qualified leads. If you’re new to Pinterest, however, try to start off organically and get a feel of the platform before you invest in promotional pins. Check out this page to learn how to set up ads on Pinterest.

7. Organize your boards

Pinterest for interior designers is an extension – and reflection – of your business, so it’s only natural that you do your best to keep your page as clean, professional and organized as possible. You can create different boards for the different types of content you will be sharing. For example, you can create a board for your blog content, a board for your completed projects, a board for your renderings, and a board for your mood boards.

8. Enable “Pinning” on your website

This is free promotion at its finest. Giving people who are browsing your website the option to pin your work on Pinterest is a great way to get free publicity. It automatically credits the author (you), and it increases your visibility on the platform. Here’s a helpful guide that explains how to add a pin widget/functionality to your website. If you’re using WordPress, there are free plugins available, too.